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From Cold to Gold: Using First-Party Data to Revive Aged Leads

From Cold to Gold: Using First-Party Data to Revive Aged Leads

In the fast-paced world of performance marketing, aged leads often get left behind. These are contacts who once showed interest but never converted—perhaps the timing wasn’t right, or the message didn’t resonate. But what if those leads weren’t dead ends, but dormant...

From Cold to Gold: Using First-Party Data to Revive Aged Leads

In the fast-paced world of performance marketing, aged leads often get left behind. These are contacts who once showed interest but never converted—perhaps the timing wasn’t right, or the message didn’t resonate. But what if those leads weren’t dead ends, but dormant...

First Call Fixes: Proven Techniques to Improve FCR Rates

First Call Fixes: Proven Techniques to Improve FCR Rates

First Call Resolution (FCR) is a critical metric for any customer service operation. It measures the percentage of customer inquiries or issues resolved on the first contact, without the need for follow-up. High FCR rates are indicative of efficient service, customer...

Ensuring Excellence: Quality Assurance in Call Center Outsourcing

Ensuring Excellence: Quality Assurance in Call Center Outsourcing

In the business world, no matter the industry, customer service is a critical differentiator. Call centers play a pivotal role in shaping customer experiences, making quality assurance (QA) an essential component of call center operations. When outsourcing call center...

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