What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners information about how their site is being used.
Types of Cookies We Use
We categorize the cookies we use into three main categories:
1. Essential Cookies
These cookies are necessary for our website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies as the website cannot function properly without them.
| Cookie Name |
Purpose |
Duration |
| balboa_consent_preferences |
Stores your cookie consent preferences |
1 year |
| CFID / CFTOKEN |
ColdFusion session management |
Session |
2. Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website and your experience.
| Cookie Name |
Provider |
Purpose |
Duration |
| _ga |
Google Analytics |
Distinguishes unique users |
2 years |
| _ga_* |
Google Analytics 4 |
Maintains session state |
2 years |
| _gid |
Google Analytics |
Distinguishes users |
24 hours |
| _gat |
Google Analytics |
Throttles request rate |
1 minute |
3. Marketing Cookies
These cookies are used to track visitors across websites to display relevant advertisements. They are also used to limit the number of times you see an ad and to measure the effectiveness of advertising campaigns.
| Cookie Name |
Provider |
Purpose |
Duration |
| _fbp |
Facebook/Meta |
Tracks visits across websites for targeted ads |
3 months |
| _fbc |
Facebook/Meta |
Stores last visit from ad click |
2 years |
| fr |
Facebook/Meta |
Delivers, measures, and improves ad relevance |
3 months |
| li_fat_id |
LinkedIn |
LinkedIn Insight Tag member tracking |
30 days |
| li_sugr |
LinkedIn |
Browser identifier for non-members |
3 months |
| UserMatchHistory |
LinkedIn |
LinkedIn Ads ID syncing |
30 days |
| bcookie |
LinkedIn |
Browser ID cookie |
1 year |
| _gcl_au |
Google Ads |
Conversion linker for Google Ads |
3 months |
| IDE |
Google DoubleClick |
Retargeting, optimization, and analytics |
1 year |
Other Tracking Technologies
Pixels and Web Beacons
We use pixels (also known as web beacons or tracking pixels) from various advertising platforms. These are tiny transparent images embedded in our website that allow us to:
- Measure the effectiveness of our marketing campaigns
- Understand how users interact with our site after clicking an ad
- Create retargeting audiences for advertising
The pixels we use include:
- Meta Pixel (Facebook): Helps us measure ad effectiveness and build audiences
- LinkedIn Insight Tag: Enables conversion tracking and retargeting for LinkedIn ads
- Google Ads Conversion Tracking: Measures Google Ads campaign performance
Local Storage
We use your browser's local storage to store your cookie consent preferences. This data persists until you clear your browser data or update your preferences.
Managing Your Cookie Preferences
Our Consent Banner
When you first visit our website, you will see a cookie consent banner that allows you to:
- Accept all cookies
- Customize which cookie categories you accept
- Reject all non-essential cookies
You can change your preferences at any time by clicking "Cookie Preferences" in the footer of any page.
Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically:
- View what cookies are stored and delete them individually
- Block third-party cookies
- Block all cookies
- Clear all cookies when you close your browser
Note that blocking all cookies may impact your experience on our website and other sites.
Global Privacy Control (GPC)
We honor the Global Privacy Control browser signal. If your browser sends a GPC signal, we will automatically disable non-essential tracking cookies. Learn more at globalprivacycontrol.org.
Do Not Track
We also honor the Do Not Track (DNT) browser signal. When we detect DNT is enabled, we treat it similarly to GPC and disable non-essential tracking.
Opt-Out Links
You can opt out of specific tracking technologies directly with the providers:
Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, our business operations, or as we add new services or cookies. Any changes will be posted on this page with an updated "Last Updated" date.