At Balboa Digital, we excel in helping our clients navigate not only regulatory hurdles but also business and technical challenges. One of the most significant advancements we’ve embraced is the use of branded phone calls to enhance lead transfer rates.
The Challenge: Telemarketing Backlash
The rise of telemarketing scams has led to a significant backlash, prompting major carriers like Verizon, AT&T, and T-Mobile/Sprint to develop sophisticated solutions. These carriers actively monitor phone number usage and employ proprietary algorithms to identify potential telemarketing or scam activities. High volume usage and complaints are typical red flags.
Turning a Challenge into an Opportunity
Carriers have transformed this challenge into a business opportunity by offering services that allow businesses to white label and brand their phone numbers. This means that when a call is made, the recipient can see the business’s name, fostering trust and increasing the likelihood of the call being answered.
Balboa Digital’s Strategic Approach
Balboa Digital has established strong relationships with third-party providers who implement these solutions on behalf of the carriers. This enables us to offer our clients whitelisting and call branding services when it makes sense. The benefits are substantial:
- Increased Trust: When customers see a familiar brand name on their caller ID, they are more likely to answer the call.
- Higher Engagement: Branded calls create a sense of legitimacy and professionalism, leading to better engagement with potential leads.
The Impact: 20% Lift in Lead to Transfer Rates
Our clients typically see a 20% increase in lead-to-transfer rates for branded calls. This is particularly effective for leads generated on a client’s website, where customers are already familiar with the brand. By leveraging branded phone calls, businesses can significantly improve their outreach and conversion rates.
Balboa Digital’s commitment to innovation and strategic partnerships ensures that our clients can overcome both regulatory and technical hurdles. By embracing branded phone calls, we help businesses build trust, enhance engagement, and achieve higher transfer rates. This approach addresses the challenges posed by telemarketing backlash and turns them into opportunities for growth and success.
